Gentle Beauty Since 1937

Gentle Beauty Since 1937

Discover dermatologist-tested, hypoallergenic makeup and skincare formulated specifically for your most sensitive skin.

What Our Customers Say

The Murumuru Butter Bronzer smells like a tropical vacation and blends seamlessly without irritating my sensitive skin.

E
Elena R.

Finally a high-quality organic mascara that doesn't smudge. It defines my lashes perfectly for an everyday look.

M
Marcus T.

Their CC cream provides the perfect glow. It covers redness effectively while feeling incredibly lightweight on my face.

S
Sophia L.

Why Choose Us

10,000+
Happy Customers
500+
Products
50+
Countries

Our Story

Founded on the principle of healthy beauty, Physicians Formula combines rigorous medical standards with glamorous innovation to create skin-loving cosmetics. Our Mineral Wear® Diamond Lip Oil Stains offer a hybrid experience, blending the nourishment of an oil with the long-lasting pigment of a stain. We remain dedicated to providing high-performance, hypoallergenic solutions that empower you to look and feel radiant every single day.

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Super BB All-in-1 Beauty Balm Powder

$15.99

$4.80

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Shimmer Strips Custom Eye Enhancing Shadow & Liner, Universal Looks | Nude Eyes

$13.49

$4.05

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Happy Booster™ Glow & Mood Boosting Blush | Natural

$13.49

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Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner | Glam Nude

$12.99

-70%
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Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner | Nude

$13.49

$4.05

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Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner | Smoky

$13.49

$4.05

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Super CC Color-Correction + Care CC Cream | Light/Medium

$16.99

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Eye Booster™ Instant Lash Extension Kit

$16.99

$5.10

Shop the Healthy Glow

Experience Healthy Beauty for Sensitive Skin

Discover dermatologist-approved formulas designed to enhance your natural glow without any irritation.

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